After several years of meticulous planning the Thomas Jefferson Foundation celebrated the opening of the Thomas Jefferson visitor Center and Smith Education Center. The new LEED certified complex, designed by Ayers Saint Gross, is composed of five pavilions—one of which is the Garden Center & Book Store, designed by Eileen Ritter & Associates.
Taking cues from the original architecture, Ritter conceived of a space as a modern interpretation of Jefferson’s aesthetic. Working within a modernist vocabulary, the Ritter design team wove traditional elements into the plan. Mahogany cabinets enhance the display of books; weathered oak was selected for the garden center. The elegant environment was designed to appeal to an upscale customer yet is equally suited to handling large crowds of school children.
The results – the dollar per visitor has increased, the average sale has increased and visitors linger in the space.
November 28, 2016